Tracking the Nano Evolution
Not only is nanotechnology not a real market, it's not even a real industry or science community. This appears to clash with the recent National Science Foundation proclamation that "nanotechnology has a projected total worldwide market size of over $1 trillion dollars annually in 10 to 15 years." This viewpoint is echoed not just from investors with cold feet or skeptical analysts, but from technologists whose work and research is focused on science at the nano-scale. Such a perspective is not borne out of a reluctance to validate nanotechnology, but is on the contrary, a testament to its vast range of possibility and application, which they say is both too broad and too nascent to be categorized.
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Larta moving to a new home on July 1
Larta has found a new home in the historic downtown Los Angeles area. Please be advised to send all snail mail to the following address:

Larta
714 West Olympic Blvd. Suite 750
Los Angeles, CA 90015
(213) 744-1314

Larta is the think tank for technology businesses. We apply knowledge in practical ways on behalf of cutting edge companies, investors, governments, and professionals. Larta drives the technology markets through four core activities: business training, market research, consulting, and capital/knowledge conferences. 714 W. Olympic Blvd. Suite 750 Los Angeles, CA 90015 Tel: (213) 744-1314 www.Larta.org Sponsorship For Information on sponsoring LA VOX or other Larta events or publications, email Carlos Gutierrez. Entreworld - a world of resources for entrepreneurs

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Sponsored by:

US Agency Tackles Nano's Next Challenge: Measurement (Small Times)
The National Institute of Standards and Technology (NIST), the federal agency dedicated to the science of measurement, made it clear during an open house Thursday that it’s serious about measuring material on the nanoscale.
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~Larta Announcements

The Nano Republic Conference 2002 - July 17
The Nano Republic Conference is a one-day Larta event featuring world-class speakers and highlighting California-wide nanotechnology efforts. The Nano Republic Conference will serve as a serious examination of the current state of nanotechnology and focus on its near-term developments and constraints. The Nano Republic Conference will bring together all current industry segments and leaders from industry, academia, labs and the capital markets. Registration for the Nano Republic Conference will give you free admission to the ZONE Club dinner reception and program.
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The ZONE Club - July 17
Immediately following the Nano Republic Conference the ZONE Club will host a dinner/networking event featuring one of the leaders of the venture capital community. Steve Jurvetson, Managing Director, Draper Fisher Jurvetson, will speak on "Nanotechnology: What's Hot, What's Hype, What's Not"
6-7 Networking, cocktails and great food
7-8 Program
8-9 More networking, food and drink
more information >

Larta University Managing Your Team: July 24 & 25
When investors, recruiters and entrepreneurs intersect to match a startup with experienced business management, it's a delicate dance of communication, ego and power struggle that can make or break a company. Many startups usually have a standard set of weak spots in their initial management team--a lack of marketing experience, little to no background in launching or heading a corporation, or technologists that cannot juggle a business on their own. This workshop will address such topics as compensation and incentives, management skills, ensuring team follow-through and teamwork, and legal obligations. The workshop will also touch upon establishing and working with a board of directors. Speakers Include: Jim Jonassen (Riviera Partners), Greg Bonfiglio (Anthem Ventures), Michelle Jackman (MJ Enterprises and Adventures), David McKenzie (Ernst & Young), Ivan Rosenberg (Frontier Associates), and Bruce May (Stradling Yocca Carlson & Rauth)
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~Research

Growthink Research releases 2001/2002 Southern California Venture Capital Report
The Report analyzes the state of venture capital in Southern California and profiles the 343 Southern California companies that raised venture capital during the past 5 quarters. Growthink's report also profiles the 100 most active investors in the region and the top venture capital firms located outside of the region that have and continue to make significant investments here.
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Los Angeles County Census Data Now Available
Census 2000 data for the Los Angeles Five-County Area (Los Angeles CMSA, covering Los Angeles, Orange, Riverside, San Bernardino, and Ventura Counties) have been compiled into two books. One covers all five counties and the other covers only LA County. Census 2000 data is invaluable for both businesses and individuals. Businesses can utilize census data for location analysis, market research, and marketing program development. Individuals can use it to evaluate relocation needs.
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This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

June 25: JETRO 4th Tuesday Technology Exchange, Immersive Technologies for Business, Education and Entertainment
his presentation will discuss how to harness immersive technologies for transforming customer-oriented business processes, education and entertainment systems.
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June 25 and 29: AIPA presents, e-Commerce Development, panel and workshop
While consumer e-Commerce will be a $75 billion market this year, according to Ernst & Young 75% of consumers are still abandoning their shopping carts. And, while fears of security have gone down from 60% to 20% of reasons people don't buy online, the impersonal and inability to sample goods has gone up. This June 25 panel discussion will feature experts in eCommerce success. The June 29 workshop will cover everything from marketing your web design services to utilizing one of the cutting edge e-commerce template based systems to design sites quickly and efficiently and still have lots of design flexibility.
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July 30: The Carmel Group presents, Advertising in a Digital Age
Other than broadcasting itself, new technology promises to change advertising, perhaps more than any other industry. Digital video recorders, video-on-demand, electronic program guide, datacasting, and interactive TV technologies promise to usher in a new advertising age. An age that will be defined by new forms of advertising such as product placement, program sponsorships, story line placement, and targeted advertising. This forum will take these topics and provide a roadmap for anyone interested in understanding what these technologies mean both for advertisers and content providers. The future is a bright one for those who know how to navigate it.
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Larta's full event calendar >

Copyright © 2002 Larta. All rights reserved. Please feel free to forward this newsletter to those who may be interested. Permission to quote any proprietary part of this material is granted given proper credit. Distribution is allowed provided that no modifications are made to the original content.