Kauffman Foundation Larta is the think tank for technology businesses. We apply knowledge in practical ways on behalf of cutting edge companies, investors, governments, and professionals. Larta drives the technology markets through four core activities: business training, market research, consulting, and capital programs. 714 W. Olympic Blvd. Suite 750 Los Angeles, CA 90015 Tel: (213) 744-1314 Fax: (213) 744-1791 www.Larta.org Larta IT Sponsor Verizon Contact: Frank Nainoa Sponsorship For Information on sponsoring LA VOX or other Larta events or publications, email Carlos Gutierrez. Entreworld - a world of resources for entrepreneurs

~Larta Announcements

FREE Sand Dollar Report 2002
Help us learn more about you by answering 4 quick and easy questions for us. For 30 seconds of your time we'll send you a free copy of our 2002 Sand Dollar Report: Analysis of Venture Investing in Southern California. Not a bad deal, huh?
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Learn more about Larta's Sand Dollar Report 2002: Analysis of Venture Investing in Southern California.

Now Accepting Applications for Larta's September Venture Salon
Apply to present at Larta's next Venture Salon. Chaired by Randy Lunn of Palomar Ventures, this Salon will showcase half a dozen technology companies in a private event for accredited investors only. If you are a technology company looking for funding, whether startup or later-stage, you may apply to present at the Venture Salon. Applications are due by August 15.
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Larta Open House August 15
Larta will be celebrating its new home in historic downtown LA with an afternoon reception and open house. This event is open to all friends and associates of Larta, and is free of charge. RSVP required.
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Larta University September Session: Intellectual Property
Intellectual property can be the primary asset of a technology company, and strategic management of IP can attract capital and monetize revenue, and impact the long-term results of a company's success. This workshop covers the most crucial legal and business strategies any company should know before exposing its technology to a competitive marketplace, including: copyrighting and trade secrets, working with an independent contractor to develop a product, and licensing.
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~Other Announcements

VentureNet 2002 Applications Now Being Accepted
If you are an entrepreneur looking for investors, submit your application today to make a capital presentation at VentureNet 2002. VentureNet brings together Southern California's most promising companies with prospective investors and strategic partners from around the country, including all venture capital firms in Southern California, numerous venture capital firms from Northern California and elsewhere in the country, angel groups, individual angel investors, and investment bankers. Now in our seventh year, VentureNet 2002 will showcase 12 of the best and hottest software and information technology companies. Prior to the conference, the 12 presenting companies will be intensely coached by the selection committee and other professionals.
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~Larta in the News
Sponsored by:

VCs are more talk than action in funding nano, experts say (Small Times)
Corporate America, for all its scandals and schemes of late, still funds a good chunk of technology as it transitions from research to market. That also applies to the funding of nanotechnology, said Joe Lichtenhan, president and founder of Hybrid Plastics Inc., a Southern California nanomaterials company.
full article >

~Other Articles

Bill would let entertainment industry hack file-sharing networks (Silicon Valley News)
A sweeping new anti-piracy bill would give movie studios and record labels legal impunity to hack into file-sharing networks to halt the trade of copyrighted works. Introduced in Congress on Thursday, the bill prompted cries of vigilantism from technology advocates.
full article >

Congress's crackdown (The Economist)
By overwhelming majorities, both houses of America’s Congress have passed a tough corporate-reform bill, which means big changes for accountants and executives. Other countries will be affected, too. But will it help restore Mr. Bush’s popularity when he signs it into law?
full article >

US Rout Seen Squeezing Asia Tech Spending (Reuters)
The recent rout on Wall Street is expected to impede the global economic recovery and squeeze technology spending in Asia, research consultancy International Data Corporation (IDC) said on Friday.
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Who invited that guy? (Red Herring)
Like the morning after a raucous party, VCs are moving slowly, and rethinking whom to invite to the next deal.
full article >

~Research

Larta to release Orange County Report this August
This latest research report from Larta, due out next month, will feature economic data and interviews with leaders from Orange County's high tech industry. In an effort to examine the current state of the region's health and stability, the report, Raising the Curtain: The Technology Economy of Orange County, will examine the obstacles that curtail its growth, and the strengths which will help move it forward as a leading economic and technology destination.
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This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

July 30: The Carmel Group presents, Advertising in a Digital Age
New technologies promise to change advertising perhaps more than any other industry. Digital video recorders, video-on-demand, electronic program guides, datacasting, and interactive TV technologies could herald a new age in advertising, an age that will be defined by new forms of marketing such as product placement, program sponsorships, story line placement, and targeted advertising. This forum seeks to address these topics and provide a roadmap for those interested in understanding what these technological advancements could mean for advertisers and content providers. The future is bright for those who know how to navigate it.
more information >

August 15: Larta Open House
This afternoon reception and networking event will celebrate the opening of Larta's new offices in historic downtown LA.
more information >

August 24: Southern California Monte Jade Seminar
This conference is for entrepreneurs, entrepreneurs-to-be and the venture capital community. The event will take place at the Arcadia Community Center. For RSVPs or more information, Email to RSVP >
more information >

Larta's full event calendar >

Copyright © 2002 Larta. All rights reserved. Please feel free to forward this newsletter to those who may be interested. Permission to quote any proprietary part of this material is granted given proper credit. Distribution is allowed provided that no modifications are made to the original content.