Week of February 10-16, 2003 ~  v.5, n.6

Strategic Accounting
For startups struggling to bring products to market, raise capital and grow a company, accounting is often mistaken as a peripheral issue. Christian Jester, instructor for the upcoming Larta University class, Startup Accounting and Tax Issues, discusses what has and hasn't changed for emerging technology companies as the economy remains challenging, and accounting practices more scrutinized.
full article >

~New publications from Larta Research

Available Now from Larta Research: Beyond Accession: The Globalization of China and Its Economic Impact on the U.S. and Other Trading Partners
Launched for last week's China Compass Conference, this
new white paper from Larta Research examines China's economy, which had already been robust and progressive prior to its 2001 accession into the World Trade Organization (WTO). With data and analysis of the nation's recent economic history, this report examines what ways China's accession will affect the rest of the world, which industries will witness the most transformation, and what challenges and opportunities China's accession creates for the US and US businesses. The paper also addresses specific opportunities and obstacles for businesses and entrepreneurs interested in conducting business in China.
more information >
download the full report >


The 2003 Technology Innovation Index
The 2003 Technology Innovation Index builds upon 2002's premiere edition. Larta has refined the research methodology, updated and more closely defined the data sets, and more critically analyzed the results, allowing for a deeper examination of the infrastructure critical to technology industries. This year's Technology Innovation Index will focus on the role of technology in education, and assess its role in promoting achievement and facilitating innovation. Particular attention will be paid to the educational systems, and to data comparing Southern California's counties to each other. In addition, the Index will include a review of existing research on the role of technology in education, based on which inferences will be made on the impact of technology on innovation, via its implementation in education. Examining these issues will highlight the public policy considerations and reforms that will best support the sustained growth of the regional technology sector, and technology dominated regions throughout the country.
more information >

The 2003 Federal Technology Funding Guide, sponsored by the Ewing Marion Kauffman Foundation
Larta has published its latest edition of the most comprehensive resource on government-facilitated programs for R&D, Winning Government Money, The 2003 Federal Technology Funding Guide. The report is recognized as the nation's leading survey on technology funding by the federal government (over $90 billion per year). With interest in government funding for technology at an all time high, this publication serves a relevant need for companies seeking this kind of assistance. This report is available at a 20% discount to all attendees of the February 20 Larta University workshop, Writing a Winning SBIR Proposal.
more information >


Larta University
February - March 2003

February 12-13: Business Presentations
Many presentations often contain too much of the wrong information (or just too much information) and not enough of the essentials. Entrepreneurs and technologists have to translate complex, broad technology business concepts and plans into succinct messages that intrigue and interest venture capitalists, customers and corporate partners. This workshop will help you effectively communicate your value proposition to the audience, understanding what various audiences respond the best to. You will have an opportunity to practice your elevator pitch with mentors and peers so that you can leave with an effective, tried and tested pitch.
more information >

February 18 - May 28: PricewaterhouseCoopers Expert Access Series
In its seventeenth year, the program offers courses covering a variety of practical accounting and finance topics for businesses of all sizes. Choose from a list of classes or choose all for a reduced rate. Courses: Start-Up Accounting and Tax Issues; Accounting Issues for Emerging Technology Companies; Stock-Based Compensation and Equity; and Revenue Recognition.
more information >

February 20: Writing a Winning SBIR Proposal
This workshop will give you a step-by-step approach to writing a winning an SBIR proposal. By helping you understand what the program managers are looking for and by critiquing actual proposals, you will leave this workshop one big step closer to attaining federal money. A 20% discount of Larta's
latest edition of the most comprehensive resource on government-facilitated programs for R&D, Winning Government Money, The 2003 Federal Technology Funding Guide.
more information >

March 6: How to Avoid Common Pitfalls And Stay in the Black
This seminar will discuss how entrepreneurs can avoid trouble and stay in the black despite the unpredictable economy. You will learn effective solutions for building a successful company and avoiding financial disaster. You will learn ways to monitor cash flow and assets, extend runway, and reduce cash burn. You will study companies that have failed and learn from their mistakes, as well as successful companies and learn from their successes. Martin Pichinson is a principal and founding partner of Sherwood Partners, Inc. Specializing in the restructuring and dissolution of technology companies, he is relied upon by many of the major lending institutions, law firms and venture capitalist firms to make tough decisions to improve, sustain or create an orderly liquidation of companies.
more information >

~Other Articles
Sponsored By:

Business, Investment, and Entrepreneurship:

Sparse Start-Ups Joined By Some Start-Overs (Washington Post)
According to a group of entrepreneurs and their backers, in these tough times there are two kinds of people necessary for a successful start-up: good managers and paying customers.
full article >

Security:

Spending on High-Tech Weapons Remains at Low Level (New York Times)
President Bush's Department of Defense budget for 2004, at $379.9 billion, would increase spending across the board, with the biggest increases going to higher pay, a new aircraft carrier and new fighter jets.
full article >

Digital Media:

Rough cut (Red Herring)
Lots of money has been pumped into Hollywood's first online movie distribution model, but is it really a viable business? Truth is, it doesn't have to be.
full article >

Copyright Legislation Unlikely, Both Sides Say (Los Angeles Times)
Leaders of major entertainment and technology trade groups, often at odds over piracy and copyright issues, have found something to agree on: Chances are slim that Congress will jump into their controversies with significant legislation this year.
full article >

Nanotech and Bioscience:

Another year, another threat to Advanced Technology Program (Small Times)
A federal program that sprinkles money on emerging technology research, including nanotechnology, is poised to perish under President Bush’s proposed 2004 budget. “The administration believes that other federal R&D programs have a clearer federal role and are of higher priority,” the budget document states. The fate of the ATP now moves to the hands of Congress, where the program's powerful allies have fought off previous threats.
full article >

Innovations and Emerging Technologies:

Countdown for Rocket Planes (MIT Technology Review)
In the wake of the Space Shuttle Columbia disaster, a new generation of rocket-powered launch technologies gets a closer look.
full article >



This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

February 11-13: The NASA Medical Technology Summit presents, Forging Partnerships to Commercialize Emerging Technologies
NASA invites you to participate in the NASA Medical Technology
Summit: Forging Partnerships to Commercialize Emerging Technologies. This one-of-a-kind event will showcase more than 20 NASA technologies that have commercial applications in biomolecular sensors, physiological monitoring, diagnostic instruments and techniques, therapeutic devices, and advanced instruments. Don't miss this exciting opportunity to learn how your company can partner with NASA to jointly develop or license some of the hottest technologies NASA has ever developed.
more information >

February 13: HBSOC: Can 4000 Sheriff Officers Keep Orange County Safe?
Let’s face it, we rarely give a second thought to our own personal safety and that of our business. And yet, we live in a totally new era. Can our local police agencies keep us safe? What can we do to protect ourselves in this new world?
more information >

February 18: Orange Coast Venture Group February 2003 Breakfast Program presents, We Are Your Exit: Corporate Strategic Investment
How do major corporations select and value acquisitions? What milestones do emerging companies need to meet in order to achieve a successful M&A exit? At the OCVG February Breakfast Program, you’ll hear insights from leading OC executives who have the unique perspective of having “been there, done that."
more information >

February 23-27: 2003 Nanotechnology Conference and Trade Show
The 2003 Nanotechnology Conference and Trade Show, NanoTech 2003, is the largest Nanotechnology conference in the world providing collaborative direction to the growing community of nano science, technology and business. The NanoTech conference and trade show is the singular event where these emerging technologies first reach reality. NanoTech 2003 provides a full three-day conference program with keynotes, workshops and breakout sessions. The NanoTech 2003 umbrella event will additionally host the 6th International Conference on Modeling and Simulation of Microsystems (MSM) and the 3rd International Conference on Computational Nanoscience and Technology (ICCN).
more information >

March 12: Lava Investment Capital Conference
The Largest, Most Important Conference of the Year on Sources of Capital for Emerging Growth and Middle Market Companies. Featuring 60 Speakers, including R. Glenn Hubbard, Chairman, President's Council of Economic Advisers. Special $40 discount for VOX readers, use code LARTA23 (case sensitive).
more information >

Larta's full event calendar >

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