Larta University brings the PricewaterhouseCoopers Expert Access Series
~ Finance and accounting issues for emerging technology companies ~
This series combines Larta University’s classroom-style seminars with the advisory expertise of PricewaterhouseCoopers (PwC) to provide a set of four high-impact workshops that address finance, audit, tax and accounting topics for technology start-ups. Classes are interactive and structured to present the most important aspects of accounting for growth and start-up companies. Instructors are PwC Partners with extensive experience serving technology companies and who understand the key business and accounting issues that are inherent in the industry. Classes are basic to intermediate level and require no prerequisites and no advanced preparation. CPE credits are available for Accounting and Auditing and/or Taxation.
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Register for the entire series today!

Larta University Fall Courses By Date

August 5: Preparing the Financial Forecast Model
This workshop will show you how to build a financial forecast model. Using Excel, you will learn how to build your forecast from the bottom up, taking the primary elements of your business (sales, cost of goods sold, staffing and overhead) and translating them into a forecasted Income Statement, Cash Flow Statement and Balance Sheet in a format that potential investors will find attractive. Instructor: Eli Eisenberg (Straight Line Management)
Location: Downtown Los Angeles
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August 26: Protecting Trade Secrets from Employees and Contractors
In this session, we will teach you to identify your trade secrets, take appropriate practical and legal measures to protect those trade secrets, and discuss why doing so provides a competitive edge and adds value to your company's bottom line. Instructors: Maria Rodriguez, Tracy Silver, and Stuart Kim (Silver & Freedman)
Location: Downtown Los Angeles
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September 10: PwC #1, Startup Accounting and Tax Issues
Along with all the other concerns of starting a new venture, you will need to consider various tax and accounting issues. This seminar will address issues including stock-based compensation and cheap stock, startup costs, tax loss and credit preservation, maximizing research tax credits, and other matters. Instructor: Christian Jester (PricewaterhouseCoopers)
Location: West Los Angeles
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September 17: Entrepreneurship Series #4, Protecting Your Technology: Intellectual Property Rights
This workshop covers the most crucial legal and business strategies any company should know before exposing its technology to a competitive marketplace, including: copyrighting and trade secrets, working with an independent contractor to develop a product, and licensing. Instructors: Clara Martin (Shaw Pittman), David Young (Manatt, Phelps, & Phillips)
Location: Irvine
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September 18: Entrepreneurship Series #4, Protecting Your Technology: Intellectual Property Rights
This workshop covers the most crucial legal and business strategies any company should know before exposing its technology to a competitive marketplace, including: copyrighting and trade secrets, working with an independent contractor to develop a product, and licensing. Instructors: Clara Martin (Shaw Pittman), David Young (Manatt, Phelps, & Phillips)
Location: West Los Angeles
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September 23: Successful Negotiation #2, The Difficult Negotiation
The workshop will share effective, professional tactics for dealing with real-life difficult negotiation situations, such as "uphill" negotiation where one party has substantially more negotiating power, management of difficult or angry negotiating partners, and communication of bad news and surprises. Structural techniques for successfully dealing with uncertainty in negotiations also will be discussed. The three hour workshop includes interactive team and individual exercises that help to consolidate new negotiation skills. Instructor: Eric Klein (Shaw Pittman LLP)
Location: Downtown Los Angeles
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September 24: PwC #1, Startup Accounting and Tax Issues
Along with all the other concerns of starting a new venture, you will need to consider various tax and accounting issues. This seminar will address issues including stock-based compensation and cheap stock, startup costs, tax loss and credit preservation, maximizing research tax credits, and other matters. Instructor: Anne-Marie Vitale (PricewaterhouseCoopers)
Location: Irvine
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October 8: PwC #2, Accounting Issues for Emerging Technology Companies
Stock compensation, revenue recognition, equity transactions, research and development are four areas of fundamental importance to emerging technology companies and four areas that have unique and often complex accounting issues. The goal of the course is to highlight key accounting and reporting matters and to give you a working understanding of what impact these areas have on your business and your business decisions. Instructor: Christian Jester (PricewaterhouseCoopers)
Location: West Los Angeles
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October 15: Entrepreneurship Series #5, Marketing, Pricing, and Your Competition
This workshop covers issues such as marketing fundamentals, defining and segmenting the total addressable market, customer and competitive analysis, and branding strategies. We will also lead you through an exercise on how to think about pricing.
Location: Irvine
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October 16: Entrepreneurship Series #5, Marketing, Pricing, and Your Competition
This workshop covers issues such as marketing fundamentals, defining and segmenting the total addressable market, customer and competitive analysis, and branding strategies. We will also lead you through an exercise on how to think about pricing.
Location: West Los Angeles
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October 29: PwC #2, Accounting Issues for Emerging Technology Companies
Stock compensation, revenue recognition, equity transactions, research and development are four areas of fundamental importance to emerging technology companies and four areas that have unique and often complex accounting issues. The goal of the course is to highlight key accounting and reporting matters and to give you a working understanding of what impact these areas have on your business and your business decisions. Instructor: Anne-Marie Vitale (PricewaterhouseCoopers)
Location: Irvine
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October 29: Mergers and Acquisitions
This session will provide an opportunity for entrepreneurs to learn about the “path to liquidity”. The course will discuss (i) what makes a successful acquisition candidate and what a business can do to maximize value before the sale process and (ii) how the M&A process works and how to maximize value during the sale process. Instructor: Adam Roseman (Barrington Associates)
Location: Downtown Los Angeles
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November 5: PwC #3, Equity Transactions
To avoid surprises in your reported results and understand the "cost to your company" for issuing such instruments, an understanding of the financial statement impact for these items is necessary. This course will discuss the impact of the issuance of these instruments in terms understandable to emerging technology companies. Instructor: Christian Jester (PricewaterhouseCoopers)
Location: West Los Angeles
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November 12: PwC #3, Equity Transactions
To avoid surprises in your reported results and understand the "cost to your company" for issuing such instruments, an understanding of the financial statement impact for these items is necessary. This course will discuss the impact of the issuance of these instruments in terms understandable to emerging technology companies. Instructor: Anne-Marie Vitale (PricewaterhouseCoopers)
Location: Irvine
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November 12: Entrepreneurship Series #6, Finance and Valuation
This workshop will discuss the financial tools that allow entrepreneurs to run their businesses responsibly and raise the right amount of funding at the right time. Topics include: developing realistic financial assessments, budgeting and forecasting, preparing financials for the business plan, how to be fiscally prepared for foreseeable budget cycles, valuation, reporting to financial stakeholders, and more. Instructors: Tim Spicer (Managing Director, eCompanies Venture Group), Adam Roseman (Barrington Associates), Eli Eisenberg (President, Straight Line Management)
Location: West Los Angeles
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December 3: PwC #4, Revenue Recognition
Revenue recognition continues to focus on the financial community, particularly the tech sector. Penalties for not properly recognizing revenue include less management credibility, reduced company's valuation, and potential investor issues. The goal of this course is to focus on key revenue recognition principles that can be used by emerging technology companies to guide them in this ever changing and complex area. Instructor: Christian Jester (PricewaterhouseCoopers)
Location: West Los Angeles
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December 10: PwC #4, Revenue Recognition
Revenue recognition continues to focus on the financial community, particularly the tech sector. Penalties for not properly recognizing revenue include less management credibility, reduced company's valuation, and potential investor issues. The goal of this course is to focus on key revenue recognition principles that can be used by emerging technology companies to guide them in this ever changing and complex area. Instructor: Anne-Marie Vitale (PricewaterhouseCoopers)
Location: Irvine
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for more information

Questions?- Rachel Santuci, 213.765.4829