Week of October 13 - October 19, 2003 ~ v.5, n.41
Top Stories

Storage Sector Funding Hangs In
Despite the depressed VC funding climate of recent times and a dismal period of corporate IT spending, storage networking has been a comparably robust sector for venture capital investment
.

Tech Transfer Q&A with Brian Atwood
In this first of a five-part Larta VOX series on technology transfer, Brian Atwood, co-founder of Versant Ventures, shares his thoughts on the challenges and opportunities of university technology transfer.


LA County Fights to Keep Aerospace Center
Colorado officials are trying to persuade the U.S. government to move LA's Space and Missile Systems Center to Colorado, which could have dramatic implications for the Southern California economy.

Tech Companies Should Remodel Their Message
Remodeling your brand will increase awareness of your products, grow your company's value proposition, and differentiate you from the competition.

Jim Ramo Named One of E.Business 25
Larta Board Member and Movielink Chief Executive Officer James Ramo was named in BusinessWeek Online's Special Report: The 2003 E.Business 25 as one of four "Up-And-Comers" in electronic business.

Japanese Companies Seek U.S. Nano Partners
Japanese nanotechnology companies are available for meetings with potential U.S. nanotech partners at the Japan Meets Nano Republic III conference October 16th. Interested U.S. nano companies should contact Ketaki Sood at ksood@larta.org. Fujitsu Laboratories, Hitachi Chemical, Hosokawa Micron Corporation, Matsushita Electric, Mitsubishi Corporation, Senju Comtek, SMC Corporation, Sumitomo Corporation and Tokyo Instruments are some of the confirmed Japanese companies available for meetings with potential U.S. partners.

Japan Meets Nano Republic III
On October 16th, Larta and JETRO U.S. - Japan Hi Tech Partnership 2003 will bring together business and research leaders from Japan and California to explore nanotechnology research and business opportunities. The event will spotlight successful nanotech commercialization in Japan and features pitches by Japanese companies seeking U.S. partners and investors.

Project T2
Project T2 on November 13th is Larta's national conference on technology transfer: the business of turning research into profit. See the latest research from leading university bioscience and engineering faculty. Learn about emerging trends in technology transfer. Find the latest and most revolutionary spinouts and technologies. Discover innovative ways to form research partnerships.
Register to attend the T2 conference now!

Latest White Paper from Larta Research
Nanotechnology: What to Expect

Promising breakthroughs, innovative applications, and increasing federal support and venture capital funding have raised hopes for the nanotechnology industry, which must overcome some fundamental challenges in order to realize its potential.

Full list of Larta's publications >

Send comments and submissions to James Klein, Larta VOX Editor, at voxeditor@larta.org

Larta University


SSTI, the State Science and Technology Institute, calls Larta University one of the "best programs in the country," having "helped hundreds of entrepreneurs, implemented innovative programs, and assisted client companies to raise hundreds-of-millions of dollars."

October 15 & 16: Entrepreneurship Series #5: Marketing, Pricing, and Your Competition
This workshop covers marketing fundamentals, defining and segmenting the total addressable market, customer and competitive analysis, and branding, and includes an exercise on pricing. Instructors will be William D. Collins, a high tech executive turned angel investor and mentor who is Vice President of Tech Coast Angels LA network; Farida Fotouhi, CEO of Reality2, one of LA’s foremost independent advertising agencies; and Jerry Gallwas, who was part of the team that founded and managed the growth of what became the clinical diagnostic business of Beckman Instruments. These experts have a wide range of experience in marketing, pricing, and competition, and together will provide comprehensive instruction in the fundamentals of marketing.
Locations: Irvine and Los Angeles

October 27: Successful Selling Skills and Tactics
Not all entrepreneurs are prepared for it, but the founder of a company becomes the company’s leading sales person. They may not be selling product directly to customers, but they will be selling the business concept to investors, management team, partners, etc. This workshop will help future leaders refine their own sales skills, and understand tactics that salespeople use to attract customers.
Location: Downtown Los Angeles

October 29: Mergers & Acquisitions
Most entrepreneurs dream of building a business that eventually provides a significant monetary return to the company’s shareholders through a liquidity event, usually an IPO or a partial or complete sale of the business. This session will provide an opportunity for entrepreneurs to learn about the “path to liquidity”. The course will cover what makes a successful acquisition candidate and what a business can do to maximize value before the sale process, as well as how the M&A process works and how to maximize value during the sale process.
Location: Downtown Los Angeles

Larta University's full course schedule >

Tech Sector News
Sponsored by LATimes.com

Top Stories in Hot Technology Sectors

Communications
Parents Sue School Over Wi-Fi (Wired)
A pioneering elementary school district outside Chicago has been sued for installing a wireless computer network.
more Communications news

Semiconductors
Chip equipment down in second quarter (CNet News)
Semiconductor equipment makers posted lackluster sales in the second quarter as they remained tentative on large capital expenditures.

more Semiconductor news

Software
Microsoft details new security plan (ZDNet)
Microsoft will focus on adding new security technologies to its products, educating its customers and improving its process of releasing patches, pledged CEO Steve Ballmer.
more Software news

Internet
U.S. Lists Web Sites as 'Terror' Groups (Washington Post)
The United States has added Web sites to its list of "foreign terrorist organizations" for the first time, under the category of aliases for conventional groups.

more Internet news

Investments
GE to Buy Amersham for $9.5 Billion (Reuters)
General Electric Co. agreed on Friday to buy British medical firm Amersham Plc for $9.5 billion as the U.S. conglomerate moves further into high-growth fields amid weaker performance at its traditional industrial businesses.

more Investment news

Events Calendar

This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

October 14: Pitfalls and Traps in Drafting Technology Transfer Agreements
A Licensing Executives Society Los Angeles luncheon with Robert Berliner, Esq., Fulbright & Jaworski L.L.P.

October 14: Investing in Life Science Ventures
This Lava Breakfast event features David E. Coats, Partner at Hamilton Apex and George Montgomery, President of Montgomery & Co.

October 15: 20th Annual AeA Capital Sources Conference
American Electronics Association (AeA) presents a capital sources conference with featured speaker Congresswoman Jane Harmon. Executives of public and private companies can find timely ideas on raising capital, acquisition strategies, maximizing shareholder value and entering new high-growth markets.

October 15 & 16: Entrepreneurship Series #5: Marketing, Pricing, and Your Competition
Larta University presents a workshop that covers marketing fundamentals, defining and segmenting the total addressable market, customer and competitive analysis, and branding.

October 16: Japan Meets the Nano Republic III
This Larta event will bring together business and research leaders from Japan and the Nano Republic of California to explore current nanotechnology research developments and future business opportunities.

October 17-18: 5th Annual TiE Conference 2003
Tie, a not-for-profit global network of entrepreneurs and professionals, will present Bio/Life
Sciences, Entertainment, Hospitality & Franchising, and Wireless panels at its 5th annual conference. Other sessions include Business Process Outsourcing, Project Chalo: The Making of a Startup, and a South Asian Business Leader Award by Deloitte & Touche.

October 21: Ensuring the Intelligent Sales Conversation: Integrating Marketing Messaging with Sales Processes
CustomerCentric Systems offers this course in critical communication. Your company's success rests on the shoulders of your sales representatives. Can they have an intelligent business conversation with a 'C' level executive?

October 21: Building a Fundable Start-Up: What it Really Takes
Orange Coast Venture Group event features Steve Streit, CEO of Next Estate Communications, who will explain how his company was able to attract early-stage funding even in the depth of the post-bubble venture capital “bust.”

October 21: Goin' Mobile JAPAN!
Sponsored by JETRO, this initiative will promote partnerships between U.S. and Japanese companies in the mobile and wireless industries. G
oin' Mobile JAPAN! is free of charge and will feature a networking lunch to mingle with potential business partners. JETRO will also arrange individual business meetings with Japanese content publishers (if interested, please contact Christopher Baker at Christopher_Baker@jetro.go.jp or (213) 624-8855 ext. 121). All attendees must also be registered partcipants in CTIA Wireless I.T. & Entertainment 2003.

October 23: Raising Money: Meet Southern California Venture Capitalists
If you're looking for venture capital, you should attend the next Tech Coast Venture Network (TCVN) Forum. Local venture capitalists will give you an inside look at the process they go through in selecting companies for funding. Three prominent venture capital firms in Southern California will serve as panelists.

Larta's full event calendar >

***** Tech Marketplace *****
Project T2
FIDELYS
Riviera Partners
Project T2
Nanotechnology White Paper
smalltimes
PricewaterhouseCoopers
Rainmaker & Sun
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Larta VOX Brought to you By:
Staff Writer and Reporter - Wendy
Hall
Larta Research Economist - Ketaki Sood
Editor - James
Klein
Managing Editor - Victor Hwang
Publisher - Rohit Shukla
Technical
Advisor - Stefanie Chao

Sponsorship: To sponsor VOX or other Larta events or publications, contact
Carlos Gutierrez

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