Week of December 15 - December 21, 2003 ~ v.5, n.50
Top Stories


Invitrogen Beats the Biotech Gold Rush

Instead of diving into a competitive industry, it's sometimes better to sell products to those who are doing the diving.

Larta Awarded Government Fast-Track Status
Larta has been approved as a pre-qualified vendor on the GSA's MOBIS Federal Supply Schedule, a streamlined procurement vehicle for federal agencies.

Japanese Entrepreneurs Graduate from Larta Program
Graduating students didn't give valedictorian speeches to classmates and family members, but instead gave business plan presentations to leading U.S. business executives and the venture/investment community.

Larta Hosts VC Seminar and Tour
Larta conducted a seminar and tour on the California venture capital industry for the Japan Productivity Center Team. Larta arranged for the team to visit Anthem Venture Partners and several IT companies, including Peoplesoft.

Coming in January from Larta
Federal Technology Funding Guide 2004
Larta's Federal Technology Funding Guide is recognized as the nation's leading survey on federal government technology funding. Learn how to apply for and win government grants. Includes an in-depth look at SBIR and STTR programs, two critical sources of R&D funds for small businesses. Don’t miss your chance to receive federal technology grant money.

Full list of Larta's publications >

Send comments and submissions to James Klein, Larta VOX Editor, at voxeditor@larta.org

Larta University


SSTI, the State Science and Technology Institute, calls Larta University one of the "best programs in the country," having "helped hundreds of entrepreneurs, implemented innovative programs, and assisted client companies to raise hundreds-of-millions of dollars.

January 15: Entrepreneurship Series #7: Moving the Product: Sales & Distribution Strategies
You’ve got a great product, but how do you get it to paying customers? A proper sales and distribution strategy is key to taking a new company’s product beyond its initial test group or early adopters. Understanding of the basics of how to sell your product or service is the first step. Companies have managed to prosper immensely from building the right alliances, where businesses share valuable assets ranging from a customer base to marketing activities, from suppliers and procurement to product development. Topics covered in this course include: how to sell, getting the most out of distribution networks, and forming valuable strategic alliances.
Location: Los Angeles

February 12: Entrepreneurship Series #8: Putting Your Best Foot Forward: Business Presentations
Many business presentations contain too much of the wrong information and not enough of the right information. Entrepreneurs and technologists have to translate complex, broad technology business concepts and plans into succinct messages that intrigue and interest venture capitalists, customers and corporate partners. This workshop will help you effectively communicate your value proposition to your audience and understanding what audiences respond to. You will have an opportunity to practice your elevator pitch with mentors and peers so that you can leave with an effective, tried and tested pitch.
Location: Los Angeles

Larta University's full course schedule >

Tech Sector News
Sponsored by LATimes.com

Top Stories in Hot Technology Sectors

Biotech
Genentech Has Success In Its DNA (Forbes)
To say Genentech is having a good year is a bit of an understatement. In an industry marked by failure of products still in the development stage, Genentech stands out.
more Biotech news

Communications
VoIP: Here, There, Everywhere (Wired)
Fans of Internet telephony will soon have a significantly larger selection of providers, as some of the biggest fishes in the telecommunications industry rush to roll out services.
more Communications news

Hardware
PC Market to Reach Record Shipment Levels (Washington Post)
Driven by consumer demand and enticing bargains, the personal computer market is expected to reach "record" shipment levels in 2003 and 2004, according to a report by a market research firm.

more Hardware news

Software
Microsoft Loses the Swastika (Wired)
Microsoft said its latest version of Office software inadvertently contained a font featuring two swastikas, and said it would offer tools to remove and replace the offending characters from the program.
more Software news

Internet
Virginia Indicts Two Men Under New Antispam Law (Wall Street Journal - registration required)
Virginia Attorney General Jerry W. Kilgore announced the indictment of two notorious spammers in what he said will be the nation's first felony prosecution of senders of unwanted bulk e-mail.
more Internet news

Investments
Uh-oh, it's the return of the dot-coms (Red Herring - registration required)
Those quirky little companies that made everyone rich (then poor) are once again the darlings of Wall Street.
more Investment news

Events Calendar

This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

December 15: Homeland Security and Nanotechnology
The Bay Area Nanotechnology Forum brings representatives from Government, Industry, and the R&D, Venture Capital and the Investment communities together to present the latest developments in nanotechnology and homeland security. This is an excellent opportunity to see and hear what is being done in the areas of homeland security and nanotechnology, to learn of funding opportunities and to share insights on the how this will impact the future of the Bay Area and global economy.

December 16: Phase II SBIR Proposal Writing Workshop - Targeting the NIH
Have you survived your first NIH Phase I proposal? Are you ready for your NIH Phase II proposal? Join the NASA Commercialization Center and Pasadena Entretec and get ready with a one-day workshop for NIH Phase I awardees to prepare NIH Phase II proposals.

December 17: Digital Coast Holiday Reception
Digital Coast Roundtable hosts its fifth annual holiday reception. Join other Digital Coast movers and shakers for a night of food, drinks and holiday cheer! The major technology and entertainment organizations in the region are combining their holiday celebrations into one fun-filled extravaganza. The Digital Coast Holiday Reception is a tradition for Los Angeles industry leaders. The 2003 Digital Coast Holiday Reception will benefit America's Baby Cancer Foundation so please bring a donation for someone less fortunate.

January 13, 2004: Technology Transfer
Los Angeles Venture Association presents a forum on technology transfer with Bill Crookston, Ph.D., USC-Marshall School Of Business and George Abe, UCLA Office of Research.

January 14, 2004: How to Keep Your Cool in Any Negotiation
This Women's Advancement Network event features co-author and keynote speaker Mimi Donaldson, a renowned expert on negotiation.

January 15, 2004: Entrepreneurship Series #7: Moving the Product: Sales & Distribution Strategies
Topics covered in this Larta University course include: how to sell, getting the most out of distribution networks, and forming valuable strategic alliances.

January 16, 2004: American Export Business Intelligence
Organized by Intelligizer, Inc., American Export Business Intelligence features a top-class line-up of speakers delivering concise and highly practical presentations, a concurrent mini-exhibition, discussion sessions, evening yacht cruise, ample networking opportunities, and confidential business meetings.

Larta's full event calendar >

***** Tech Marketplace *****
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Nanotechnology White Paper
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******** About Larta ********

Since 1993, Larta has been the leader in convening technology companies, researchers, and investors. We help our clients access the technology industry through world-class conference and training services, industry research, and capital-raising.

Companies helped by Larta have raised over $1.5 billion in capital. Larta's conferences and seminars provide insights to thousands of businesspeople each year. Larta's weekly magazine on business innovation is read by over 20,000 people.

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