Week of February 16 - February 22, 2004 ~ v.6, n.7
Top Stories

Small Science Has Big Impact on State's Future
Nanoscience and Nanotechnology: Opportunities and Challenges in California, a new report commissioned by the California legislature, emphasizes the importance of nanotechnology to the state's future prosperity.

The Name Game
Naseem Javed, author of Naming for Power, shares his insights on the naming and branding of corporate identities, and refutes some common misconceptions.

Shukla to Speak at Business Leaders Roundtable
Rohit Shukla, Larta CEO and VOX Publisher, will be a featured speaker at the February 20th Quarterly Business Leaders Roundtable, hosted by California State Assembly Majority Floor Leader Marco Firebaugh. Call 562 927-1200 for more information.

The Serious Seven: Tech Trends for 2004
Rohit Shukla, Larta CEO and VOX Publisher, shares his list of the seven technologies and companies most likely to succeed in the coming year.

Available Free from Larta Research
Federal Technology Funding Guide 2004
Larta's Federal Technology Funding Guide is recognized as the nation's leading survey on federal government technology funding. Learn how to apply for and win government grants. Includes an in-depth look at SBIR and STTR programs, two critical sources of R&D funds for small businesses. Don’t miss your chance to receive federal technology grant money.
Download the report free of charge.

See the 50 Most Innovative Companies
The Venture Forum is the largest showcase of investment-worthy companies in Southern California. The 10th annual Venture Forum, on April 1, 2004, will feature 50 companies from all sectors and stages, selected by leading investment and industry experts. Attendees will learn about the most exciting technologies in the marketplace. Investors will access one of the largest deal pipelines in the nation. Service providers can actively participate in the growth of emerging companies.

Larta's Publications

Send comments and submissions to James Klein, Larta VOX Editor, at voxeditor@larta.org

Larta University


SSTI, the State Science and Technology Institute, calls Larta University one of the "best programs in the country," having "helped hundreds of entrepreneurs, implemented innovative programs, and assisted client companies to raise hundreds-of-millions of dollars.

March 11: Preparing the Financial Forecast Model
This workshop will show you how to build a financial forecast model. Using Excel, you will learn how to build your forecast from the bottom up, translating the primary elements of your business (sales, cost of goods sold, staffing and overhead) into a forecasted Income Statement, Cash Flow Statement and Balance Sheet, all in a format that potential investors will find attractive.
Location: Los Angeles

March 18: Entrepreneurship Series #9: Attracting Capital: Financing Strategies for the New Venture
With the ever-worsening state of the VC industry, emerging companies need strong knowledge of the most realistic options available for financing in the current marketplace. This workshop considers different financing strategies, including VC financing, angel financing, government funding, and loans. You will learn what is required to approach each financing source, and when not to waste your time. If you determine that outside equity financing is not for your company, you will learn other strategies and techniques to help your business move forward, including bootstrapping, partnering with customers, and leveraging.
Location: Los Angeles

Larta University's Course Schedule

Tech Sector News
Sponsored by LATimes.com

Top Stories in Hot Technology Sectors

Biotechnology
All Cancer Drugs Need Not Be Smart Bombs (Forbes)
The approval of ImClone's Erbitux is great news for patients. But don't forget chemotherapy's role.
more Biotech news

Communications
What's Nokia's Plan for Symbian? (BusinessWeek)
It wants control of the software consortium to build a cell-phone industry alternative to Microsoft. Its rivals may need convincing.

more Communications news

Consumer Electronics
Satellite Radio's Signals Get Stronger (Forbes)
Satellite radio providers were playing happy tunes as market leader XM Satellite Radio reported vigorous subscriber growth in the fourth quarter and rival Sirius Satellite Radio announced two marketing alliances that should boost consumer awareness of the technology.
more Consumer Electronics News

Hardware
HP to unveil new Itanium, Unix servers (CNet News)
Hewlett-Packard is expected to announce its new PA-8800 processor and an accompanying UNIX server line, as well as a new system built with Intel’s Itanium 2 for technical computing, according to sources.
more Hardware news

Internet
F.C.C. Begins Rewriting Rules on Delivery of the Internet (New York Times - registration)
Homes could start being connected to the Internet through electrical outlets, and consumers and business may find it easier to make cheaper telephone calls online under new rules that the Federal Communications Commission began preparing.

more Internet news

Investments
Capital Without the Venture (CFO)
In today's static venture-capital markets, only the safest early-stage firms get the money.
more Investment news

Media
Comcast-Disney: Let the Future Begin (BusinessWeek)
This attempted merger isn't about cost-cutting. It's about truly creating the long-awaited convergence of communications and media.
more Media news

Security
Report Faults TSA on Privacy (Washington Post)
The Transportation Security Administration's plan for a vast computer system to screen airline passengers contains inadequate measures to guard against identity theft and protect consumer privacy, according to a report by government investigators.
more Security news

Semiconductors
AMD's Opteron Chip Puts Pressure on Rival Intel (Wall Street Journal - registration)
Advanced Micro Devices Inc. is seldom cast as an industry leader. But its image may morph a bit.
more Semiconductor news

Software
Oracle vs. PeopleSoft: A Battle to Avoid (BusinessWeek)
S&P thinks Oracle CEO Larry Ellison's increasingly costly urge to merge will benefit neither party -- and investors least of all.
more Software news

Events Calendar

This events calendar is provided as a service by Larta about events vetted and endorsed by Larta.

February 17: Uncle Sam Wants You: How Smaller Companies Can Do Business with the Government
The Department of Defense is trying to broaden its supplier base to include innovative venture and post-venture stage companies. Orange County Venture Group and the American Electronics Association co-host this workshop to help smaller companies get access to the government marketplace.

February 18: Servicing Today's Mobile and Global Enterprise: the CIO Perspectives
WINMEC, The Henry Samueli School of Engineering and Applied Science, and The UCLA Anderson School of Management present their first collaborative CIO Forum. Select CIOs from Fortune 500 companies have been invited to present their perspectives on the opportunities and challenges facing them. This one-day event will provide a comprehensive overview of business and technology issues in today's enterprise.

February 20: Quarterly Business Leaders Roundtable
California State Assembly Majority Floor Leader Marco Firebaugh, 50th District, is hosting a discussion on the California State Budget and 2004 Legislative Bill Update, in South Gate. Rohit Shukla, Larta CEO and VOX Publisher, will be a featured speaker. Please call 562 927-1200 for more information.

February 24: VoIP: Ringing-Up the Global Market
As part of its 4th Tuesday Technology Exchange, Japan External Trade Organization (JETRO) explores the role AICO is playing in the Voice over Internet Protocol industry.

February 26: Shaking the MoneyTree: 2003 Year-End Review of Venture Capital Investing
Please join PricewaterhouseCoopers and a distinguished panel of industry experts and local VCs for their insights on 2003 results of the PricewaterhouseCoopers/Venture Economics/National Venture Capital Association MoneyTree Survey.

February 26: Commercial Applications in Nano-Bio Technology
This event is sponsored by the Southern California NanoForumTM (SCNF), a non-profit industry dedicated to the promotion of nano business networking in Southern California. Speakers for the NanoForum series are invited executives from companies leading the commercialization of nanotechnology.

February 26-27: Seventh Annual National Corporate Governance Conference
The Harold Price Center for Entrepreneurial Studies and the UCLA Anderson School of Management, in cooperation with the Nasdaq Stock Market and the National Venture Capital Association, host this conference on Corporate Governance and Equity Offerings. The Corporate Governance Conference is a valuable opportunity for executives to learn about the best practices and emerging trends in corporate governance.

March 2-3: 16th Annual High-Tech Small Business Conference
SBIRworld hosts a conference to provide small businesses with the opportunity to meet purchasing and technical representatives from major corporations and Federal Agencies. Attendees can expect to improve their knowledge and skills when competing in the federal and state government and prime contractor marketplace, and can also take advantage of several “How To” workshops.

March 4: Shaking the MoneyTree: 2003 Year-end Review of Venture Capital Investing
Please join PricewaterhouseCoopers and a distinguished panel of industry experts and local VCS for their insights on 2003 results of the PricewaterhouseCoopers/Venture Economics/National Venture Capital Association MoneyTree Survey.

March 4-6: AUTM 2004 Annual Meeting
The AUTM (Association of University Technology Managers) Annual Meeting will gather more than 1,500 technology transfer and intellectual property leaders from across the globe to share their knowledge of the practices and skills that help bring innovation to the public. The AUTM 2004 meeting will mark a major milestone as the association celebrates the 30th anniversary of its founding.

March 6: Prospect of Wireless Communication and Biotechnology
Southern California Monte Jade Science and Technology Association's 2004 Annual Dinner will address the role of bioengineering in biotechnology and features a workshop on business and technologies of wireless communication.

Larta's Events Calendar

Job Opportunities

Larta

Business Development Associate
The Business Development Associate will assist the Business Development Director in sales, new business sourcing, and marketing. As Business Development Associate, you will aid in selling and marketing sophisticated consulting services, training programs, and custom packaging Larta's capabilities into tangible, sellable products.
full description


To apply for this or any position, email a resume and cover letter to:
jobs@larta.org.

Larta's Job Opportunities

Progressive Policy Institute (PPI)

Project Assistant
A project assistant for the project on Technology and New Economy. A motivated, organized individual is needed to assist with the administrative activities and research and writing efforts on a project focused on state and federal policy related to technology, telecommunications, the Internet, and the new economy.

Research Analyst
A research analyst to support the project on Technology and the New Economy. The ideal candidate is a self-starter with excellent research, analytical, and writing skills; substantive knowledge of technology policy, particularly Internet and telecommunications policy issues; and understanding of the Congressional legislative process, and at least two years experience with technology policy issues.

Send resumes to: Progressive Policy Institute, Attn: Admin Dept, 600 Pennsylvania Ave., SE, Suite 400, Washington, DC 20003; or Fax: 202.544.5014, or Email: jobs@dlcppi.org.

PPI's Job Opportunities

***** Tech Marketplace *****
sponsored by
Project T2
Project T2
FIDELYS
Nanotechnology White Paper
Foley/Freisleben
PricewaterhouseCoopers
******** About Larta ********

Since 1993, Larta has been the leader in convening technology companies, researchers, and investors. We help our clients access the technology industry through world-class conference and training services, industry research, and capital-raising.

Companies helped by Larta have raised over $1.5 billion in capital. Larta's conferences and seminars provide insights to thousands of businesspeople each year. Larta's weekly magazine on business innovation is read by over 20,000 people.

www.Larta.org

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Tel: (213) 744-1314

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Sponsorship: To sponsor VOX, Larta events or publications, contact Carlos Gutierrez

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