|
Do you have the right skills for a growing economy?
May 2004 -
Workshops and Seminars
5/6/2004 · Protecting
Trade Secrets from Employees and Contractors 5/13/2004 · Successful
Selling Skills and Tactics 5/20/2004 · Preparing
the Financial Forecast Model 5/26/2004 · Mergers
& Acquisitions
www.LartaUniversity.org
Protecting
Trade Secrets from Employees and Contractors Thursday, May 6, 2004 9:00 AM - 12:00 PM Downtown Los Angeles
Have you
identified all of your company's trade secrets?
Have you implemented the proper measures to
protect your trade secrets?
Trade secrets are some of a company's most important assets, but unlike patents, they're
often overlooked and not properly protected. Many companies are not even aware that certain lists,
techniques, formulas, processes and/or methods are considered trade secrets, which can be legally
protected. In this session, we will teach you to identify your trade secrets, take appropriate
practical and legal measures to protect those trade secrets, and discuss why doing so provides a
competitive edge and adds value to your company's bottom line.
Instructor: Maria
Rodriguez, Silver and
Freedman
Ms.
Rodriguez, an associate attorney in the Employment & Labor Law Department, represents and
counsels employers in all areas of employment law including state and federal wage and hour claims
and litigation, employee personnel issues, policies and documentation, agreements concerning the
relationship between employers and employees, outside salespersons, and independent contractors,
charges filed with the Department of Fair Employment and Housing or the Equal Opportunity Employment
Commission, as well as the defense of sexual harassment, wrongful termination, discrimination,
breach of employment contract, and other employment related claims. Ms. Rodriguez is fluent in
Spanish, which enables her to better serve the needs of our multi-cultural clients.
Cost: $75.00
Click to Register for this course!
Successful
Selling Skills and Tactics Thursday, May 13, 2004 9:00 AM - 12:00 PM Downtown
LA
This 3-hour boot camp helps participants learn how to use a defined sales process to sell
successfully. In an interactive setting, you will create specific and customized scripts (or
prompters) to assist in your selling process. We will focus on how to turn the prospect who is “not
looking” into a buying customer. We will discuss how to uncover your buyer’s needs and how to
qualify your buyer by using a defined sales process. In addition, we will touch on getting past the
“gate keepers” and how to control sales costs (by using marketing collateral, demos, proposals, etc.
as a way to stall the decision). By creating a repeatable sales process, you will be able to build a
sales team who will follow a defined series of steps and sell your product successfully. Once the
sales process is in place, you will be able to manage with accurate forecasts month after month.
Instructor: Andrea B. Edwards, CustomerCentric Systems, LLC
Ms. Edwards is a licensed, certified bi-lingual
affiliate of CustomerCentric Systems, LLC. Ms. Edwards has been a sales professional for 27 years;
for the last 6 years she has owned her own firm, emphasizing sales process training, sales skills
coaching and management consulting. Her background is in the extremely competitive high tech market,
characterized by products and services that are hard to describe, intangible, have long sales
cycles, often sold to committees, perceived as expensive and viewed as difficult to sell. A graduate
of Rutgers The State University of New Jersey, she sits on numerous advisory boards, and regularly
attends/participates in trade organizations on sales, intercultural business environments and women
in business.
Cost:
$75.00
Click to Register for this course!
Preparing the Financial Forecast Model Thursday, May 20, 2004 9:00 AM -
1:00 PM Downtown LA
This workshop will show you how to build a financial forecast model.
Using Excel, you will learn how to build your forecast from the bottom up, taking the primary
elements of your business (sales, cost of goods sold, staffing and overhead) and translating them
into a forecasted Income Statement, Cash Flow Statement and Balance Sheet in a format that potential
investors will find attractive.
*For this seminar, it is recommended that you bring
a laptop with you to class.
Instructor: Eli Eisenberg, Straight Line Management
Mr. Eisenberg has more
than 25 years of corporate, entrepreneurial and professional experience. A student of Business
Process Reengineering, Mr. Eisenberg specializes in simple, yet elegant, solutions to business
problems. Since 1990, Mr. Eisenberg has been improving clients' profitability through a no-nonsense,
experience-based approach and through streamlining critical processes. In addition, Mr. Eisenberg
assists companies with strategic planning, capital raising strategies, interim management, business
plan preparation and development of management reporting systems and controls. Mr. Eisenberg has had
considerable success helping to launch and improve the operations of several companies ranging in
size from start-up to $300 million in sales.
Cost: $150.00
Click to
Register for this course!
Mergers & Acquisitions Wednesday, May 26, 2004 9:00 AM - 12:00
PM Downtown LA
What are your various liquidity options?
How do you identify and
approach strategic and financial buyers?
This session will provide an opportunity for
entrepreneurs to learn about the “path to liquidity”. The course will discuss what makes a
successful acquisition candidate and what a business can do to maximize value before the sale
process and how the M&A process works and how to maximize value during the sale process. Learn
how the sale process works. Learn when it is appropriate to pursue a liquidity event.
Instructor: Susan Block, Block, Bowman, & Associates,
LLC
Ms. Susan Block has
over 15 years experience as an investment banker specializing in mergers and acquisitions -
previously in the Mergers & Acquisitions Group at Montgomery Securities and as a Vice President
at Mercantile Capital Corporation. While a member of the Mergers & Acquisitions Group at
Montgomery Securities, Ms. Block worked on merger assignments across all industries and was
responsible for the sale of Safeway's Liquor Barn operations by Kohlberg, Kravis and Roberts. As a
principal of Block, Bowman & Associates, LLC, Ms. Block works primarily with software, high tech
and healthcare firms.
Cost: $75.00
Click to
Register for this course!
|
|
One-on-one Private Mentoring Sessions
Gain
access to the expertise that can rapidly turn your business around. Larta University brings you
private mentoring sessions; the one-on-one consulting you need, to equip you with the tools to
succeed in the current business environment.
Our experts are skilled in the areas
of:
- Business Plans
- Giving
an Effective Business Presentation
- Marketing Your Product or Service
- Raising Capital
- Turning Your Business Vision to Reality
- Writing a Winning SBIR Proposal
|