Do you have the right skills for a growing economy?

May 2004 - Workshops and Seminars

5/6/2004 · Protecting Trade Secrets from Employees and Contractors
5/13/2004 · Successful Selling Skills and Tactics
5/20/2004 · Preparing the Financial Forecast Model
5/26/2004 · Mergers & Acquisitions


www.LartaUniversity.org


Protecting Trade Secrets from Employees and Contractors
Thursday, May 6, 2004
9:00 AM - 12:00 PM
Downtown Los Angeles

Have you identified all of your company's trade secrets?

Have you implemented the proper measures to protect your trade secrets?

Trade secrets are some of a company's most important assets, but unlike patents, they're often overlooked and not properly protected. Many companies are not even aware that certain lists, techniques, formulas, processes and/or methods are considered trade secrets, which can be legally protected. In this session, we will teach you to identify your trade secrets, take appropriate practical and legal measures to protect those trade secrets, and discuss why doing so provides a competitive edge and adds value to your company's bottom line.

Instructor: Maria Rodriguez
, Silver and Freedman

Ms. Rodriguez, an associate attorney in the Employment & Labor Law Department, represents and counsels employers in all areas of employment law including state and federal wage and hour claims and litigation, employee personnel issues, policies and documentation, agreements concerning the relationship between employers and employees, outside salespersons, and independent contractors, charges filed with the Department of Fair Employment and Housing or the Equal Opportunity Employment Commission, as well as the defense of sexual harassment, wrongful termination, discrimination, breach of employment contract, and other employment related claims. Ms. Rodriguez is fluent in Spanish, which enables her to better serve the needs of our multi-cultural clients.

Cost: $75.00

Click to Register for this course!


Successful Selling Skills and Tactics
Thursday, May 13, 2004
9:00 AM - 12:00 PM
Downtown LA

This 3-hour boot camp helps participants learn how to use a defined sales process to sell successfully. In an interactive setting, you will create specific and customized scripts (or prompters) to assist in your selling process. We will focus on how to turn the prospect who is “not looking” into a buying customer. We will discuss how to uncover your buyer’s needs and how to qualify your buyer by using a defined sales process. In addition, we will touch on getting past the “gate keepers” and how to control sales costs (by using marketing collateral, demos, proposals, etc. as a way to stall the decision). By creating a repeatable sales process, you will be able to build a sales team who will follow a defined series of steps and sell your product successfully. Once the sales process is in place, you will be able to manage with accurate forecasts month after month.

Instructor: Andrea B. Edwards, CustomerCentric Systems, LLC

Ms. Edwards is a licensed, certified bi-lingual affiliate of CustomerCentric Systems, LLC. Ms. Edwards has been a sales professional for 27 years; for the last 6 years she has owned her own firm, emphasizing sales process training, sales skills coaching and management consulting. Her background is in the extremely competitive high tech market, characterized by products and services that are hard to describe, intangible, have long sales cycles, often sold to committees, perceived as expensive and viewed as difficult to sell. A graduate of Rutgers The State University of New Jersey, she sits on numerous advisory boards, and regularly attends/participates in trade organizations on sales, intercultural business environments and women in business.

Cost: $75.00

Click to Register for this course!


Preparing the Financial Forecast Model
Thursday, May 20, 2004
9:00 AM - 1:00 PM
Downtown LA

This workshop will show you how to build a financial forecast model. Using Excel, you will learn how to build your forecast from the bottom up, taking the primary elements of your business (sales, cost of goods sold, staffing and overhead) and translating them into a forecasted Income Statement, Cash Flow Statement and Balance Sheet in a format that potential investors will find attractive.

*For this seminar, it is recommended that you bring a laptop with you to class.


Instructor: Eli Eisenberg, Straight Line Management

Mr. Eisenberg has more than 25 years of corporate, entrepreneurial and professional experience. A student of Business Process Reengineering, Mr. Eisenberg specializes in simple, yet elegant, solutions to business problems. Since 1990, Mr. Eisenberg has been improving clients' profitability through a no-nonsense, experience-based approach and through streamlining critical processes. In addition, Mr. Eisenberg assists companies with strategic planning, capital raising strategies, interim management, business plan preparation and development of management reporting systems and controls. Mr. Eisenberg has had considerable success helping to launch and improve the operations of several companies ranging in size from start-up to $300 million in sales.


Cost: $150.00

Click to Register for this course!


Mergers & Acquisitions
Wednesday, May 26, 2004
9:00 AM - 12:00 PM
Downtown LA

What are your various liquidity options?

How do you identify and approach strategic and financial buyers?

This session will provide an opportunity for entrepreneurs to learn about the “path to liquidity”. The course will discuss what makes a successful acquisition candidate and what a business can do to maximize value before the sale process and how the M&A process works and how to maximize value during the sale process. Learn how the sale process works. Learn when it is appropriate to pursue a liquidity event.

Instructor: Susan Block, Block, Bowman, & Associates, LLC

Ms. Susan Block has over 15 years experience as an investment banker specializing in mergers and acquisitions - previously in the Mergers & Acquisitions Group at Montgomery Securities and as a Vice President at Mercantile Capital Corporation. While a member of the Mergers & Acquisitions Group at Montgomery Securities, Ms. Block worked on merger assignments across all industries and was responsible for the sale of Safeway's Liquor Barn operations by Kohlberg, Kravis and Roberts. As a principal of Block, Bowman & Associates, LLC, Ms. Block works primarily with software, high tech and healthcare firms.

Cost: $75.00

Click to Register for this course!

 

 

 

 

 

 

 

 

New at
Larta University!


One-on-one Private Mentoring Sessions

Gain access to the expertise that can rapidly turn your business around. Larta University brings you private mentoring sessions; the one-on-one consulting you need, to equip you with the tools to succeed in the current business environment.

Our experts are skilled in the areas of:

  • Business Plans
  • Giving an Effective Business Presentation
  • Marketing Your Product or Service
  • Raising Capital
  • Turning Your Business Vision to Reality
  • Writing a Winning SBIR Proposal

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



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