Week of June 7 - June 13, 2004 ~ v.6, n.23
Top Stories

Standing on The Shoulders of Giants: An Invitation to the IPv6 Summit
Excitement is building for the IPv6 Summit in Santa Monica, even from professionals who don't excite easily. The signs are all around, including more corporate, nonprofit, and media sponsors than ever before in the history of IPv6 events.

Hwang Speaks at Entrepreneurs' Conference
Larta President Victor Hwang addressed the Wisconsin Entrepreneurs' Conference on Tuesday, June 1, 2004, on the topic of "Creating the right culture and effective programs for tech-based, high-growth companies"
in a session titled "Growing Wisconsin's Entrepreneurial Climate."

Top-10 Intellectual Property Rights Mistakes
The requirements and processes to protect a company's Intellectual Property Rights (IPRs) may seem straightforward, but there are many subtleties and specifics that companies routinely overlook.


Federal Technology Funding Guide 2004
Larta Institute's Federal Technology Funding Guide is recognized as the nation's leading survey on federal government technology funding. Learn how to apply for and win government grants. Includes an in-depth look at SBIR and STTR programs, two critical sources of R&D funds for small businesses. Don’t miss your chance to receive federal technology grant money.

Technology Transfer and the Life Sciences
Universities, federal labs, corporations and research organizations need help commercializing new technologies in the life sciences. Larta Institute provides a new resource guide to help companies, researchers and policy makers encourage biotechnology transfer.

Coming Soon: Recent Changes in China's Intellectual Property Laws
This Larta Institute white paper will detail recent changes to China's intellectual property laws, spurred in part by the country's efforts to join the World Trade Organization. A valuable resource for anyone considering doing business with China.

Send comments and submissions to James Klein, Larta VOX Editor, at voxeditor@larta.org

Larta University


SSTI, the State Science and Technology Institute, calls Larta University one of the "best programs in the country," having "helped hundreds of entrepreneurs, implemented innovative programs, and assisted client companies to raise hundreds-of-millions of dollars.

June 8: How to Write a Winning SBIR Proposal
Winning federal money begins with a winning SBIR proposal. Get access to the millions of dollars that are set aside by the United States Government and private organizations to fund technology research and development activity. This session will cover the search process to find SBIR/STTR grants appropriate for your technology, general information about the culture and requirements of each agency offering these types of grants, and the business structures/collaborations/research plans found in winning proposals.
Location: Los Angeles

July 15: Successful Selling Skills and Tactics
This 3-hour boot camp helps participants learn how to use a defined sales process to sell successfully. In an interactive setting, you will create specific and customized scripts (or prompters) to assist in your selling process. We will focus on how to turn the prospect who is “not looking” into a buying customer. We will discuss how to uncover your buyer’s needs and how to qualify your buyer by using a defined sales process. In addition, we will touch on getting past the “gate keepers” and how to control sales costs (by using marketing collateral, demos, proposals, etc., as a way to stall the decision). By creating a repeatable sales process, you will be able to build a sales team who will follow a defined series of steps and sell your product successfully. Once the sales process is in place, you will be able to manage with accurate forecasts month after month.
Location: Los Angeles

Larta University's Course Schedule

Tech Sector News
Sponsored by LATimes.com

Top Stories in Hot Technology Sectors

Biotechnology
Protests Ready for BIO Conference (Wired)
Approximately 18,000 bio-philes will descend Sunday on San Francisco for the biggest biology fete in the world. And it wouldn't be a Bay Area party worth talking about without protesters.

more Biotech news

Communications
Phone Lobbies Push Hard on Local Access (Washington Post)
The Bush administration is being forced to take sides in one of the longest-running and most consumer-sensitive feuds in corporate America, between long-distance telephone companies such as AT&T and MCI and regional phone giants, including Verizon, BellSouth and SBC Communications.
more Communications news

Consumer Electronics
Requiem for the handheld? (CNet News)
Sony announced it will scale back its Clie handheld line and bow out of the U.S. and European markets for PDAs (personal digital assistants).

more Consumer Electronics News

Hardware
Can hardware be free? (Red Herring)
Odd bedfellows Sun and Microsoft are ready to give it away, but hardware’s not quite ready or willing to become a commodity.

more Hardware news

Internet
Amazon's Latest Offering: Hollywood's Inside Track (Los Angeles Times)
The retailer wants to help make movies by offering research from its IMDb Pro service to industry players.
more Internet news

Investments
A New Strategy for Venture Investors: Hedge (Knowledge@Wharton)
It’s the venture capital investor’s rule of thumb: Nine of every 10 investments will not make money. If all goes well, the 10th will make enough money to exceed all the losses.

more Investment news

Media
Comcast: Game on (Red Herring)
Craving new forms of entertainment and revenues, America’s largest cable company launches an on-demand video game service.
more Media news

Security
Linksys Wi-Fi router vulnerability discovered (CNet News)
Cisco Systems has issued a patch for a security flaw in one of its Linksys routers that could give hackers access to consumers' home networks.
more Security news

Semiconductors
Intel: Why the Street Sees a Good Bet (BusinessWeek)
Thanks to the rebound in tech spending and new products, the chipmaker stands to cash in on the investments it made during the downturn.

more Semiconductor news

Software
US, Oracle Head to Court in Takeover Trial (Reuters)
US antitrust officials will head to court in their bid to block Oracle Corp.'s $7.7 billion takeover bid for PeopleSoft Inc. in one of the biggest hostile merger battles ever in the technology industry.

More Software news

Events Calendar

This calendar lists events endorsed by Larta Institute.

June 6-9: Bio 2004 Annual International Convention
The biotechnology industry will go back to where it all began – San Francisco – to celebrate the benefits of biotech to health, agriculture, the economy and the environment. More than 16,000 biotech executives, investors, journalists, policymakers and scientists from more than 55 countries are expected to attend.

June 8: How to Write a Winning SBIR Proposal
This Larta University workshop will cover the search process to find SBIR/STTR grants, information about the agencies offering the grants, and the elements found in winning proposals.

June 8: Where Will the Next Wave of Technology Take Us...?
Technolink Association presents a roundtable forum with high-tech, life sciences, innovative, international, and political leaders discussing the impact that the next generation of technologies will have on our business and society.

June 9-11: 5th Annual Venture Capital Investing Conference
International Business Forum presents the flagship event for private equity investors and VCs. This conference will show each group ways to profit from the inevitable changes ahead.

June 14-17: North American IPv6 Summit
The North American IPv6 Summit welcomes everyone interested in meeting the pioneers and time-to-market developers and adopters of Internet Protocol version 6 (IPv6), the Next Generation Internet. The North American IPv6 Summit is the premier event for the world IPv6 community, providing an international forum for advancing the development and implementation of next generation Internet networks, technologies, applications and policies.

June 15: OCVG Monthly Breakfast Program
Orange Coast Venture Group has lined up the “Chief Revenue Officers” of four industry-leading, Orange County-based venture-stage companies with notably successful sales and marketing programs to share their insights on how to find and win customers in today’s brutally competitive marketplace.

June 19: Entrepreneurial Opportunities in Software
Join the Caltech/MIT Enterprise Forum and the Software Council of Southern California for a look at areas of software holding special entrepreneurial promise. The panel will examine software opportunities from several perspectives and will look at the industry as a whole and distill the highest potential opportunities for entrepreneurs during the next several years.

June 24: Raising Money: Angel Investments
Tech Coast Venture Network (TCVN) presents an opportunity hear a Tech Coast Angel (TCA) explain their criteria for investment and to hear a recently funded CEO describe the Tech Coast Angel's process, and hear an angel that has graduated to an SBIC discuss whether he has “lost his wings”.

July 14: Growth Capital Conference XIII
Growth Capital Conference XIII: "Where Deals Are Made" is a great opportunity to network with executives and professionals, including capital providers, firms seeking capital, deal makers, accountants, advisors, and attorneys.

July 15: Successful Selling Skills and Tactics
This 3-hour Larta University boot camp helps participants learn how to use a defined sales process to sell successfully. By creating a repeatable sales process, you will be able to build a sales team who will follow a defined series of steps and sell your product successfully. Once the sales process is in place, you will be able to manage with accurate forecasts month after month.

Larta Institute's Events Calendar

***** Tech Marketplace *****
Project T2

North American
IPv6 Summit

June 14-17, 2004
Loews Beach Hotel
Santa Monica, California

The New Internet is here. And everything will be different. Again.

Project T2
FIDELYS
Foley/Freisleben
Project T2
PricewaterhouseCoopers
******** About Larta ********

Larta Institute
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We bring people together to move technologies into the marketplace. Our client solutions include: conferences, training workshops, technology transfer, advisory services, and research and analysis.

Since 1993, companies helped by Larta Institute have raised over $1.5 billion in capital. Larta Institute's conferences and seminars provide insights to thousands of businesspeople each year. Larta Institute's weekly electronic magazine on business innovation is read by over 20,000 people.

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