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SSTI, the State Science and Technology Institute, calls Larta University one of the "best programs in the country," having "helped hundreds of entrepreneurs, implemented innovative programs, and assisted client companies to raise hundreds-of-millions of dollars.

July 15: Successful Selling Skills and Tactics
This 3-hour boot camp helps participants learn how to use a defined sales process to sell successfully. In an interactive setting, you will create specific and customized scripts (or prompters) to assist in your selling process. We will focus on how to turn the prospect who is “not looking” into a buying customer. We will discuss how to uncover your buyer’s needs and how to qualify your buyer by using a defined sales process. In addition, we will touch on getting past the “gate keepers” and how to control sales costs (by using marketing collateral, demos, proposals, etc., as a way to stall the decision). By creating a repeatable sales process, you will be able to build a sales team who will follow a defined series of steps and sell your product successfully. Once the sales process is in place, you will be able to manage with accurate forecasts month after month.
Location: Los Angeles

July 22: Preparing the Financial Forecast Model
This workshop will show you how to build a financial forecast model. Using Excel, you will learn how to build your forecast from the bottom up, translating the primary elements of your business (sales, cost of goods sold, staffing and overhead) into a forecasted Income Statement, Cash Flow Statement and Balance Sheet in a format that potential investors will find attractive.
Location: Los Angeles

Larta University's Course Schedule

Top Stories in Hot Technology Sectors

Biotechnology
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The biomedical sector supports more jobs in California than any other high-tech industry, a new study released today reports.
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The maker of the BlackBerry handheld is enjoying robust growth, and its stock has soared. Some analysts think this is just the beginning.
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Hardware
HP says as many as 900,000 notebooks buggy (CNet News)
Hewlett-Packard has discovered a memory flaw that could be in as many as 900,000 of its notebook computers and is offering customers free memory modules as a remedy.
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Investments
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"Silicon Valley is back" is on the lips of eager entrepreneurs and venture capitalists, who are rejoicing over the success of Google and pointing to the modest comeback in computer sales.
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Nanotechnology
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The new-frontier buzz around nanotechnology -- the effort to develop infinitesimally small structures into futuristic products -- has companies, universities and investors hustling for patents.
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Security
Senate Passes Camcorder-Piracy Bill (Reuters)
People who secretly videotape movies when they are shown in theaters could go to prison for up to three years under a bill approved unanimously by the US Senate.
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Semiconductors
Intel Recalls PC Chips from Manufacturers (Washington Post)
Intel Corp. is recalling an unspecified number of chips it had shipped to computer and motherboard makers after finding a manufacturing flaw that could lead a computer to malfunction, the world's largest chip maker said.
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Software
Dear Larry: Try a Little Tenderness (BusinessWeek)
So far, Oracle's bid for PeopleSoft has generated only hard feelings. But if you're serious about this marriage, everyone could benefit.
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This calendar lists events endorsed by Larta Institute.

July 1: Expanding University Research/Education Market in Japan
This Japanese Market Seminar, hosted by Japan External Trade Organization (JETRO) Los Angeles, is intended to inform US companies and investors of recent changes in the nature of university research and education in Japan and the resultant opportunities for US businesses to enter Japan’s expanding university research/education market.

July 14: Growth Capital Conference XIII
Growth Capital Conference XIII: "Where Deals Are Made" is a great opportunity to network with executives and professionals, including capital providers, firms seeking capital, deal makers, accountants, advisors, and attorneys.

July 15: Successful Selling Skills and Tactics
This 3-hour Larta University boot camp helps participants learn how to use a defined sales process to sell successfully. By creating a repeatable sales process, you will be able to build a sales team who will follow a defined series of steps and sell your product successfully. Once the sales process is in place, you will be able to manage with accurate forecasts month after month.

July 20: Funding Life Sciences 2004: The Brave New World
A Life Sciences Industry Council and Orange Coast Venture Group Joint Breakfast Program exploring venture capital investment in Orange County healthcare companies.

July 22: Preparing the Financial Forecast Model
This Larta University workshop will show you how to build a financial forecast model using Excel. You will learn how to build your forecast from the bottom up, in a format that potential investors will find attractive.

July 25-29: AACC 2004 Annual Meeting and Clinical Lab Exposition
AACC (American Association for Clinical Chemistry) invites all interested parties to attend its Annual Meeting and Clinical Lab Exposition. With more than 500 exhibitors, this is the world's largest exhibition of clinical laboratory products. Admission is free. Larta Institute Fellow Gerald Galwas will be appearing at the International Marketing Briefing portion of the event on July 26.

July 26: The Future of Computing & Communications Language Based Mobile Network Security
IEEE Orange County Computer Society hosts this event, featuring Dr. Michael Franz, Associate Professor in the Department of Computer Science at the University of California, Irvine.

August 5: Nagoya Business Seminar 2004
Japan External Trade Organization (JETRO) Los Angeles presents Nagoya Business Seminar 2004: Discover Greater Nagoya - its potential and business opportunities, an event where US companies and representatives can explore business in the Greater Nagoya region, one of Japan’s leading manufacturing centers.

Larta Institute's Events Calendar

Larta Institute
connecting people to drive innovation

We bring people together to move technologies into the marketplace. Our client solutions include: conferences, training workshops, technology transfer, advisory services, and research and analysis.

Since 1993, companies helped by Larta Institute have raised over $1.5 billion in capital. Larta Institute's conferences and seminars provide insights to thousands of businesspeople each year. Larta Institute's weekly electronic magazine on business innovation is read by over 20,000 people.

www.Larta.org

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Larta Institute
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Los Angeles, CA 90015
Tel: (213) 744-1314
Fax: (213) 744-1791

Washington DC Office:
Larta Institute
c/o Kelly, Anderson & Associates
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Alexandria, VA 22314