T e c h N e t N e w s v.2 n.9

Table of Contents

1. The Tech Minute - Avoid the Herd Mentality!
by Victor Hwang, Chief Operating Officer
Investors, analysts, and the media like to jump onto bandwagon business models. Hwang discusses what really counts...
click here to view the Tech Minute

2. Creating Your Business Identity
Creating your business identity is an important step in building your company. Your logo is key to your company look and message.
For example, have you noticed that the new larta logo is the "nine dots" puzzle? Draw four straight lines so that a line goes through each dot, but only once and don't lift your pencil. Most people don't realize that you must go outside the dots to make it work. This puzzle embodies the philosophy that successful technology companies can not just deal with conventional strategies anymore.
Click here for more information

3. Glossary of Entrepreneurial Terms
What every VC knows you are really saying - this funny guide can help you choose your words carefully.
click here for the guide

4. A Global Wireless Standard?
Federal Communications Commission Chairman William Kennard told members of the World Economic Forum "to come up with an interoperable standard for wireless (phones) in which all manufacturers can participate," and said that the FCC was "not going to pick a mobile standard." [San
Jose Mercury News, article by Andrew J. Glass (Cox News Service)]
click here for the full story

5. Organizational Profile: The California Manufacturing Technology Center
Established in 1992, the California Manufacturing Technology Center (CMTC) consults with small and medium-size manufacturers and related companies to help them become more competitive and profitable. Through federal and state assistance, the CMTC is able to offer discounted services that have benefitted many technology companies in the region.
Click here for more information about the CMTC

6. The larta League: DemoGraFX
In the larta league, we like to profile emerging technologies in all industries. This week we focus on a company that may impact Hollywood - DemoGraFX.
This Santa Monica company is developing advanced compression technology for digital cinema, a technology that may significantly reduce the $500 million spent in the film industry distribution each year.
click here for more information

Meet, Mix and Mingle

7. June 6: An Evening With Vint Cerf (Father of the Internet) - The Internet Society - Los Angeles - proudly presents an evening with the legendary Vint Cerf, developer of the Internet Protocol. In association with the Association of Internet Professionals, the Digital Coast Roundtable, Direct Stock Market, larta - the technology alliance for southern california, Web Grrls, Wednesday Nights, and Zone Communications.
click here for more information

8. June 7: 2000 Real Estate Trends Conference
Sponsored by the Urban Land Institute and USC, the 2000 Real Estate Trends Conference features technology sessions including: "The E.com Impact: How are Technology and E-commerce Impacting the Real Estate Industry?" and "Underwriting Uncertainty in the .com World: Valuation of Real Estate Assets With Dot-Com Tenants".
click here for more information

11. June 10: San Diego Incubator Showcase
You're an entrepreneur itching to grow, and incubators are a great place to launch. The San Diego Regional Technology Alliance (larta's sister organization) presents the first San Diego Incubator Showcase, where companies can choose their nest. Featuring ideaEDGE, Venture Catalyst, VenturePlex, the San Diego Technology Incubator, New Media Merchants and Connect.
click here for more information

12. June 13: iHollywood Forum: MP3.com, Napster, and the Future of the Music Business
Learn how MP3.com, Napster and other online music technologies are changing record companies’ attitudes toward protecting their copyrights, tracking royalties, distributing music, developing bands and serving fans. Featured speakers include: Carole Bayer Sager, Allen Kovac, Peter Standish, and Phil Hill.
click here for more information

13. June 17: Caltech/MIT Enterprise Forum - Wireless Internet: The Next Gold Rush
A panel of wireless Internet experts look at the wireless wave washing across America while reviewing the plans and progress of successful and emerging wireless Internet content and software ventures.
click here for more information

14. June 19: Direct Stock Market Conference
Direct Stock Market, Inc. will host the premier conference for capital access and business acceleration. This exclusive event is specially designed to give the entrepreneur real access to capital resources, combined with usable tools to accelerate business growth. This event is a must for any emerging growth company. The conference will feature personal coaching from VC's on elevator pitches.
click here for more information

TechNet News is provided weekly as a free service to you by larta - the technology alliance for Southern California. TechNet News is interactive, so we encourage you to share your news, events, job opportunities and sage wisdom with our 5,000+ subscribers. To subscribe to TechNet News, click here To sponsor the newsletter, to submit material, or for more information, please contact larta's Marketing Manager, Nicole Huntington, at nhuntington@larta.org or call (213) 743-4164.

The NEW larta - Thinking Outside of the Box
The new larta Web site is here! Check out the new Entrepreneur's Toolbox and Knowledge Center - and our new look...

The Tech Minute - click here for the Tech Minute

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